Not just suppliers. Technical partners since 1990.
We have built our reputation not only on the products we sell, but on the expertise we share. Our history is one of constant evolution in the service of precision.
The Origins of Our Expertise
In 1990, at the heart of a watchmaking industry undergoing technological transformation, Form Srl was founded with a clear mission: to become the technical reference point for Italian professionals. From the outset, we understood that our role could not be limited to that of a wholesaler. We had to be interpreters of change, selecting and mastering the technologies that would define the future of workshops. What was once a promise is now our identity: a recognized center of expertise, built on decades of technical challenges solved.
Our Philosophy: Expertise is the First Tool We Offer
We believe that knowledge must precede sales. Our team is made up of specialized technicians, not salespeople. When you ask us for advice, our response is based on practical experience and a rigorous analysis of your operational needs. Whether it's configuring a washing system for a specific caliber or choosing the most suitable diagnostic tool for your workload, our goal is to provide you with a solution, not just a catalog item. It's an approach that requires time and dedication, but it's the only way we know how to build lasting relationships based on trust.
The Pillars of Your Trust
Curated Selection: Only Proven Excellence
Our range is not extensive, but it is comprehensive. We have chosen to represent only brands that embody the pinnacle of precision and reliability, such as Witschi, Bergeon, Elma, Greiner, Techniwatch, L&R Ultrasonic and Petit Pierre. This specialization allows us to know every detail, guaranteeing you and your customers “Swiss Made” and “Made in Germany” quality standards.
Strategic Warehouse: Your Operations Are Our Priority
We know that machine downtime costs money and damages your image. That's why our warehouse is designed to be yours. With thousands of items in stock, from the rarest spare parts to everyday consumables, we guarantee fast delivery to protect your efficiency.
High-Value Services: Our Signature on the Impossible
True partnership is revealed in the most complex challenges. Our ability to perform highly specialized work is our strongest competitive advantage. This is where our experience becomes a strategic asset for your most precious restorations.
The Future of Precision, Today.
Today, Form Milano continues to invest in technology, training, and, above all, people. We are committed to remaining the leading authority in the sector, not for self-congratulation, but to continue to be the partner you can count on to grow your business and preserve the art of fine watchmaking. Your excellence is our mission.